Passing Landmark Legislation With Futurewise

Challenge

With their For Our Future
legislative campaign, Futurewise aimed to pass three major land use
bills in a legislature reticent to pass any housing measures—all while
experiencing a sudden capacity shortage. In a historically over-demanding time
period for an under-capacity team, Futurewise needed coherent messaging to
persuade with electeds and the general public as well as
capacity to execute on day-to-day communications.

Solutions

Right away, DTC stepped in to create tangible, strategic communications materials as well as a real plan for the duration of legislative session that ensured everyone—from the organizing team to the lobbyist—had a solid understanding of roles and responsibilities for successful execution. In addition to producing communications materials like op-eds and one-pagers, DTC played a key role in developing political strategy. DTC understands the political landscape and actors, providing insight and counsel on negotiating high-leverage moments. To ensure how Futurewise got the credit for the behind-the scenes work, DTC also planned and executed a victory lap including an oral history produced by The Urbanist podcast.

Results

Futurewise passed one of the biggest housing reforms in decades in Missing Middle Housing, while solidifying their role as leaders in the housing advocacy space. Along the way, DTC-produced deliverables that not only secured wins this session but helped lay the foundation for future campaigns and legislative sessions.